I'm not throwing shade or anything here: A great example of innovation and technical skill with a lack of polish in marketing can be found here: http://www.curioza.com/
While his website has improved over the years, and the software actually does an incredible job at measuring and resultant mastering if you know what you are doing, the marketing side is greatly lacking. Someone should help this guy out, and definitely check out his software.
DISCLAIMER: I'm not affiliated in any way with this software, I just greatly appreciate the technical skill it takes to make something unique like this!
i do agree with you on some points because i searched for years for signal processing software and couldnt find anything as good as ST but when i first discovered this website using google and searching for "audio processing software", i thought this software was just another piece of stereo enhancing type of software (given by its name) and that really threw me off immediately until a good friend of mine told me what the software really is and what it really does, then i knew this is exactly what i was searching for.
i believe most of the folks who know what ST is and what it does, heard about it from "word of mouth" rather then from the website itself.
the website can certainly fool a non-familiar user, thats for sure.
for me, ST is perfect as it can be completely customized for the knowledgeable user, which is exactly what i needed.