So "Sound Audio Processing" is already the fixed name of the company ?
For native English speakers or professionals familiar with business English this name and its (multiple) meaning is obvious.
But I guess that many others with (simple) school English will be confused, because they cannot associate "Sound" with an adjective at first sight.
For many "
Sound Audio Processing" looks like a pleonasm (but not as part of a multiple meaning !).
Especially IMO its problematic that the logos I have seen here are focused on the two words "
Sound Audio".
So does that mean that the company should mainly be associated (remembered) as
Sound Audio ?
Maybe I have the wrong perspective and this company/logo name and its complicated simplicity is absolutely brilliant ?
On the other hand the words "Sound" and "Audio" are used so often in all kind (of very different) publications, but definetly for
every audio product description.
Is it too late for
Van Zutphen Sound Processing ?
IMO that would be a unique, elegant and remarkable brand name.
I think it could help a lot if the name of the man behind this brilliant development would be part of the company name/the logo.